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KMID : 1164420220170010031
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Health Communication
2022 Volume.17 No. 1 p.31 ~ p.38
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Exploring the influence of planned behavioral factors on COVID-19 news sharing and coping behavioral intention: Focused on Chinese 20s
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Meng Rong Yan
Woo Hyung-Jin
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Abstract
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Purpose : This study examines how the three factors of the planned behavior theory, attitude, subjective norm, and perceived behavioral control affect the Chinese 20s’ intention to share news related to COVID-19 and to cope with it.
Methods : A total of 323 Chinese respondents in their 20s participated in the online survey.
Results : As a result of the study, it was found that only subjective norms affect the intention to share news related to COVID-19, excluding attitudes and perceived behavioral control. Also, among the planned action factors, only subjective norms and perceived behavioral control were found to have a significant relationship with behavioral intentions to cope with COVID-19.
Conclusion : When a pandemic such as COVID-19 occurs, news users seem to be sharing news about COVID-19 conscious of their reference group, and the higher their perceived behavioral control over their coping behavior, the more they take action.
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KEYWORD
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Theory of Planned Behavior, COVID-19, News sharing, Coping Behavioral Intention
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